Privacy Policy

Effective Date: June 1, 2025 | Last Updated: June 1, 2025

1. Introduction

Welcome to New Horizon Functional Medicine (“NHFM,” “we,” “our,” or “us”).
Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, book appointments, purchase services, or communicate with us online.

By using our website (http://www.newhorizonfm.com) or submitting your information through our forms, you agree to this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

a. Personal Information You Provide

  • Name, email address, phone number, and mailing address
  • Health information you voluntarily share through intake or contact forms
  • Payment details for services purchased (processed securely via third-party payment platforms)
  • Any other information you choose to provide during your interactions with us

b. Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address, browser type, and device information
  • Date, time, and pages visited
  • Cookies and similar tracking technologies (see Section 5)

3. How We Use Your Information

We use your information to:

  • Schedule and manage appointments or services
  • Provide telehealth and functional medicine care
  • Process payments and deliver receipts
  • Send appointment reminders, resources, or updates
  • Improve website performance and user experience
  • Comply with applicable legal or regulatory obligations

We do not sell your personal information to third parties.

4. HIPAA Compliance

If you are a patient, your Protected Health Information (PHI) is governed by the Health Insurance Portability and Accountability Act (HIPAA).
We maintain all required administrative, technical, and physical safeguards to protect your PHI. Health-related data collected through our electronic medical record systems or secure communication channels is handled in compliance with HIPAA standards. View full HIPAA Notice of Privacy Practices Here.

5. Cookies & Tracking Technologies

Our website may use cookies and analytics tools (e.g., Google Analytics) to understand how visitors use our site and improve our content.
You can adjust your browser settings to refuse cookies; however, some site features may not function properly without them.

6. Third-Party Services

We may use third-party vendors for:

  • Payment processing (e.g., Stripe, Square)
  • Appointment scheduling
  • Email communications and newsletters
  • Secure telehealth delivery

These providers have access to limited personal information as needed to perform their functions but are not permitted to share or use it for other purposes.

7. Data Retention

We retain your information only as long as necessary to:

  • Provide our services
  • Fulfill contractual or legal obligations
  • Maintain patient records as required by law

When no longer needed, information is securely deleted or anonymized.

8. Data Security

We use industry-standard encryption, secure servers, and administrative safeguards to protect your data from unauthorized access, disclosure, or misuse.
While we take reasonable precautions, no online system is 100% secure. You share information at your own risk.

9. Your Rights

Depending on your location and relationship with us, you may have the right to:

  • Access, update, or correct your personal data
  • Request deletion of certain information
  • Withdraw consent for communications
  • Request a copy of your records (where applicable under HIPAA)

To exercise these rights, please contact us at team@newhorizonfm.com.

10. Email and Communication Preferences

By submitting your email, you agree to receive occasional updates, educational resources, or marketing messages. You may opt out at any time by clicking “unsubscribe” or contacting us directly.

11. Children’s Privacy

Our website and services are intended for adults 18 and older. We do not knowingly collect information from minors without parental consent.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date. Your continued use of our website after changes indicates your acceptance of the new policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or how your information is handled, please contact:

New Horizon Functional Medicine
Email: team@newhorizonfm.com
Website: http://www.newhorizonfm.com
Location: 7443 Commons Blvd #112, Chattanooga, TN, 37421
Attn: Privacy Officer

HIPAA NOTICE OF PRIVACY PRACTICES

Effective Date: June 1, 2025 | Last Updated: June 1, 2025

This notice describes how medical information about you may be used and disclosed by New Horizon Functional Medicine, and how you can access this information. Please review it carefully.

YOUR RIGHTS

When it comes to your health information, you have certain rights. This section explains your rights and some of our responsibilities to help you.

Get a copy of your medical record
You can request a copy or summary (electronic or paper) of your medical record and other health information we have about you. We will respond within 30 days. A reasonable, cost-based fee may apply.

Ask us to correct your medical record
If you believe the health information we have is incorrect or incomplete, you may request a correction. We may decline your request with a written explanation.

Request confidential communications
You can ask us to contact you in specific ways (e.g., home vs. mobile) or to send mail to a different address. We will honor all reasonable requests.

Ask us to limit what we use or share
You may request we not use or share certain health information for treatment or practice operations. While we are not required to agree, we will consider all requests. If you pay in full out-of-pocket for a service, you may request that we not share related information with your insurer. We will honor this unless required by law.

Get a list of certain disclosures
You may request a list (accounting of disclosures) of who we’ve shared your information with in the past six years, excluding those made for treatment, practice operations, or those you authorized. One free report is available annually. A reasonable fee may apply for additional requests.

Get a copy of this notice
You may request a paper copy of this notice at any time, even if you agreed to receive it electronically.

Choose someone to act for you
If you have given someone medical power of attorney or they are your legal guardian, that person may exercise your rights and make choices about your information.

File a complaint if you believe your rights were violated
You may contact the office of New Horizon Functional Medicine directly at health@newhorizonfm.com or 423-468-0326. 

You may also file a complaint with the U.S. Department of Health and Human Services, Office for Civil Rights, 200 Independence Avenue, S.W., Washington, D.C. 20201 or 1-877-696-6775. 

We will not retaliate against you for filing a complaint.

YOUR CHOICES

For certain types of information, you have the right and choice to tell us how to share it:

  • Share with family, close friends, or others involved in your care
  • Share information in a disaster relief situation

If you are unable to communicate your preferences, we may share your information when, in our professional judgment, it is in your best interest.

We will never share your information without written consent for:

  • Marketing purposes
  • Sale of your information

DISCLOSURES OF HEALTH INFORMATION

We will not disclose your protected health information to any individual, organization, or third party not directly involved in your care without your written authorization, unless required or permitted by law.

We may share your information, without additional written consent, with:

  • Laboratories and diagnostic testing facilities
  • Supplement or specialty pharmacies (when applicable)
  • EMR, telehealth, and scheduling platforms used to deliver care
  • Other healthcare professionals directly involved in your treatment

These uses are considered necessary for treatment, care coordination, and practice operations.

You may request a written accounting of other disclosures made without your authorization. This includes certain public health, legal, or safety-related disclosures. We will provide one report per year free of charge; additional reports may incur a reasonable fee.

HOW WE TYPICALLY USE YOUR INFORMATION

We may use and disclose your information to:

Treat you
Coordinate care and services with other healthcare professionals.

Run our practice
Maintain operations, improve care quality, and contact you when needed.

Manage payment
Although we are a cash-pay only practice and do not bill insurance, we may use your information for billing or internal record-keeping related to payment.

OTHER PERMITTED DISCLOSURES

We may also share your information as required by law or for the following:

  • Reporting disease, adverse reactions, or abuse
  • Responding to legal actions (court orders, subpoenas)
  • Assisting with organ donation or medical examiner inquiries
  • Complying with government and public health requests
  • Responding to law enforcement or workers compensation inquiries
  • Assisting with national security or presidential protection services

OUR RESPONSIBILITIES

  • Maintain the privacy and security of your protected health information
  • Notify you promptly of any data breach that may affect you
  • Follow the terms of this notice and provide you with a copy
  • Not use or share your information beyond what is described here without your written authorization (you may revoke such authorization at any time)

CHANGES TO THIS NOTICE

We reserve the right to modify this notice. Updates will apply to all existing and future information we maintain. The latest version will be posted in our office and on our website.